Through matcha nurtured in the foothills of Mt. Fuji,
FUJInoMIDORI shares with the world the values
long cherished in Japanese tea culture —
harmony, sincerity, and quiet richness.
From the foothills of Mt. Fuji, FUJInoMIDORI
brings a moment of calm and refinement into
everyday life around the world,
one cup of matcha at a time.
Through matcha nurtured in the foothills of Mt. Fuji,
FUJInoMIDORI shares with the world the values long cherished in
Japanese tea culture — harmony, sincerity, and quiet richness.
From the foothills of Mt. Fuji, FUJInoMIDORI brings a moment of
calm and refinement into everyday life around the world,
one cup of matcha at a time.
• FUJI no MIDORI
1 bottle / 30g
• FUJI no MIDORI
2-piece set1 bottle / 30g
4,050 yen/bottle + tax
• FUJI no MIDORI
3-piece set1 bottle / 30g
3,600 yen/bottle + tax
Shipping: ¥500 (Flat rate)
Japanese Matcha
From the Foothills of
Mt. Fuji to the World
FUJInoMIDORI works closely with
tea farmers in Shizuoka,Japan,
cultivating matcha
in the foothills of Mt. Fuji.
Surrounded by clean air, mineral-rich water,
and fertile volcanic soil,
this unique environment shapes matcha
that is smooth,
well-balanced, and deeply rooted in
Japanese tea tradition.
With a passion for authenticity, we are committed to
sharing true Japanese matcha
from the foothills of
Mt. Fuji with customers around the world,
striving to become a trusted matcha brand known
for quality, sincerity,
and respect for nature.
Premium Matcha
Cultivated at the
Base of
Mt. Fuji.
The foothills of Mt. Fuji are
known for their clean air,
mineral-rich water, and
fertile volcanic soil.
This unique natural
environment creates ideal
conditions for cultivating
high-quality tea leaves.
In Shizuoka, Japan’s
leading tea-producing
region, matcha grown near
Mt. Fuji develops a well-
balanced flavor ― rich
umami, gentle bitterness,
and a smooth finish.
This is the natural
foundation of
FUJInoMIDORI.
The foothills of Mt. Fuji are known for their clean air, mineral-rich water, and fertile volcanic soil.
This unique natural environment creates ideal conditions for cultivating high-quality tea leaves.
In Shizuoka, Japan’s leading tea-producing region, matcha grown near Mt. Fuji develops a well-balanced flavor ― rich umami, gentle bitterness, and a smooth finish.
This is the natural foundation of FUJInoMIDORI.
About Matcha Powder
Matcha powder is a traditional Japanese tea
made by finely grinding green tea leaves
into a smooth powder.
Unlike regular green tea, where the leaves are
steeped and removed, matcha is consumed by
dissolving the powder directly in water,
allowing you to enjoy the full flavor and aroma
of the tea leaves.
In Japan, matcha has long been enjoyed
as part of tea culture, including the tea ceremony.
Today, it is also widely used in matcha lattes,
desserts, and modern recipes.
Known for its rich taste and vibrant green color,
matcha powder represents a unique expression
of Japanese tea that connects tradition
with contemporary life.
The Dedication of
FUJI no MIDORI
FUJInoMIDORI is meticulously crafted to
preserve the tea leaves’ natural vibrant green,
aroma, and smooth mouthfeel.
We carry on the traditional Japanese
philosophy of matcha production while
refining it with modern technology.
About Matcha Powder
Matcha powder is a traditional Japanese tea
made by finely grinding green tea leaves
into a smooth powder.
Unlike regular green tea, where the leaves are
steeped and removed, matcha is consumed by
dissolving the powder directly in water,
allowing you to enjoy the full flavor and aroma
of the tea leaves.
In Japan, matcha has long been enjoyed
as part of tea culture, including the tea ceremony.
Today, it is also widely used in matcha lattes,
desserts, and modern recipes.
Known for its rich taste and vibrant green color,
matcha powder represents a unique expression
of Japanese tea that connects tradition
with contemporary life.
The Dedication of
FUJI no MIDORI
FUJInoMIDORI is meticulously crafted to preserve
the tea leaves’ natural vibrant green,
aroma, and smooth mouthfeel.
We carry on the traditional Japanese philosophy of
matcha production while refining it with
modern technology.
How to Enjoy
【Traditional Matcha】
For a pure matcha experience, enjoy FUJInoMIDORI in its simplest form. By whisking the matcha powder with hot water, you can fully appreciate its umami, aroma, and smooth texture. With its gentle bitterness, FUJInoMIDORI is approachable even for first-time matcha drinkers.
【Matcha Latte】
When combined with milk, matcha develops a rich and comforting flavor. Enjoy it hot or iced as a matcha latte, perfect for everyday moments. FUJInoMIDORI’s balanced taste pairs well with milk, making it ideal for both home use and café menus.
【Desserts & Culinary Use】
Matcha is also widely used in desserts and culinary creations. From cakes and cookies to ice cream, traditional sweets, and sauces, it adds a refined flavor and vibrant green color. Its natural aroma and color bring an elegant touch to a wide range of recipes.
【Traditional Matcha】
For a pure matcha experience, enjoy FUJInoMIDORI in its simplest form. By whisking the matcha powder with hot water, you can fully appreciate its umami, aroma, and smooth texture. With its gentle bitterness, FUJInoMIDORI is approachable even for first-time matcha drinkers.
【Matcha Latte】
When combined with milk, matcha develops a rich and comforting flavor. Enjoy it hot or iced as a matcha latte, perfect for everyday moments. FUJInoMIDORI’s balanced taste pairs well with milk, making it ideal for both home use and café menus.
【Desserts & Culinary Use】
Matcha is also widely used in desserts and culinary creations. From cakes and cookies to ice cream, traditional sweets, and sauces, it adds a refined flavor and vibrant green color. Its natural aroma and color bring an elegant touch to a wide range of recipes.
The History of Tea
in Shizuoka
Shizuoka Prefecture has a long history as one of
Japan’s leading tea-producing regions.
Blessed with a mild climate, abundant water,
and rich natural surroundings,
tea has been cultivated in this area for centuries.
Tea cultivation spread throughout Japan
during the Kamakura period (1185–1333),
and full-scale tea production began in
Shizuoka during this time.
Tea cultivation spread throughout Japan
during the Kamakura period (1185–1333),
and full-scale tea production began in
Shizuoka during this time.
During the Edo period (1603–1868),
tea produced in Shizuoka was transported along
the Tokaido route to Edo (modern-day Tokyo),
becoming an essential part of daily life for
samurai and townspeople alike.
Tea gradually shifted from a special drink to
one enjoyed as part of everyday life.
From the Meiji period onward (1868–1912),
advances in cultivation and processing
techniques allowed Shizuoka to produce
high-quality tea with consistent quality.
This spirit of respecting tradition while
embracing innovation continues to shape
Shizuoka tea today.
Today, tea from Shizuoka is enjoyed not only
throughout Japan, but also around the world.
During the Edo period (1603–1868),
tea produced in Shizuoka was
transported along the Tokaido route to
Edo (modern-day Tokyo),
becoming an essential part of daily life for
samurai and townspeople alike.
Tea gradually shifted from a special
drink to one enjoyed as part of
everyday life.
From the Meiji period onward (1868–1912),
advances in cultivation and processing
techniques allowed Shizuoka to produce
high-quality tea with consistent quality.
This spirit of respecting tradition while
embracing innovation continues to shape
Shizuoka tea today.
Today, tea from Shizuoka is enjoyed not only
throughout Japan, but also around the world.
Shizuoka, Where Japan’s
Tea Culture Lives
When people think of matcha, Uji matcha is widely known around the world.
In Japan, however, Shizuoka is often the region that comes to mind when speaking of tea,
having long supported the country’s tea culture.
Blessed with a mild climate and rich natural surroundings, Shizuoka produces
a wide range of teas, from those enjoyed in everyday life to high-quality matcha.
Rather than focusing only on special occasions, Shizuoka has cultivated tea
that has quietly accompanied the daily lives of the Japanese people.
From this region that has long sustained Japan’s tea culture,
FUJInoMIDORI now shares a new expression of matcha with the world.
When people think of matcha, Uji matcha is
widely known around the world.
In Japan, however, Shizuoka is often the region
that comes to mind when speaking of tea,
having long supported the country’s tea culture.
Blessed with a mild climate and rich natural
surroundings, Shizuoka produces
a wide range of teas, from those enjoyed
in everyday life to high-quality matcha.
Rather than focusing only on special occasions,
Shizuoka has cultivated tea that has quietly
accompanied the daily lives of the Japanese people.
From this region that has long sustained
Japan’s tea culture,
FUJInoMIDORI now shares a new
expression of matcha with the world.
FAQ
Brand Philosophy
FUJInoMIDORI is a matcha brand inspired by the natural
beauty of the foothills of Mt. Fuji.
This region, known for its clean air, pure water,
and fertile volcanic soil, has supported Japanese tea
culture for generations.
We believe great matcha begins with respect ― for nature,
for craftsmanship, and for balance.
By carefully working with the environment near
Mt. Fuji, we aim to express the true character of
Japanese matcha without excess or exaggeration.
FUJInoMIDORI brings the calm,
purity, and harmony of Mt. Fuji’s foothills
into everyday life,
sharing an authentic matcha experience with the world.
Brand Philosophy
FUJInoMIDORI is a matcha brand inspired
by the natural beauty of the foothills of Mt. Fuji.
This region, known for its clean air, pure water,
and fertile volcanic soil, has supported Japanese tea
culture for generations.
We believe great matcha begins
with respect ― for nature,
for craftsmanship, and for balance.
By carefully working with the environment near
Mt. Fuji, we aim to express the true character of
Japanese matcha without excess or exaggeration.
FUJInoMIDORI brings the calm,
purity, and harmony of Mt. Fuji’s foothills
into everyday life,
sharing an authentic matcha experience
with the world.
Matcha Wholesale &
Export Support
FUJInoMIDORI provides matcha suitable for export,
supporting international partners including cafes,
retailers, and distributors.
Product specifications and documentation
can be provided upon request.
Matcha Wholesale &
Export Support
FUJInoMIDORI provides matcha suitable for export,
supporting international partners including cafes,
retailers, and distributors.
Product specifications and documentation
can be provided upon request.
